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Burning Shoes

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Burning Shoes

Courtesy of New York Post

Courtesy of New York Post

Courtesy of New York Post

Courtesy of New York Post

Zack Allen, Staff Writer

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  Nike, for an NFL season opener, decided to create an ad campaign with Colin Kaepernick, quarterback for the San Francisco 49ers. Some of Nike customers did not respond well to this.

  Back in August 26th, 2016, Kaepernick, decided to to sit during the U.S. National Anthem for the third time. Jennifer Chan Lee, a spectator at the games, took a photo and the media went insane.

  Flash-forward to today and Nike has signed Kaepernick for an ad campaign following him being unsigned from the NFL. After the ad campaign was released, many people were angered and took action. All over the United States were tweets of people burning their Nike shoes and ripping the “swoosh” off of their socks.

  Emma Shackleford (11), who is critical of the situation, stated, “[You are] still giving Nike your business even though [you are] burning your items. They still have your money.”

  Even after all of these protests, according to research by Thomson Reuters, Nike has actually had a 61% increase of products being sold out between September 3rd and the 10th. Along with this, the women’s Kaepernick jersey has sold out.

  Reuters’ director of consumer research, Jharonne Martis said, “These strong statistics reinforce the notion that Nike is standing firm – and not just in a social context.”

   Nike wanted to aim towards their usual customers: average people in urban settings. These are also the same people that tend to support Kaepernick and what he kneels for, so perhaps that is why Nike put out the campaign. Obviously it has to proven successful for the company.

  Some also feel that the side of those who are protesting Nike is valid under free speech, like Dahlia Pacheco (12). She stated, “Everyone is entitled to their own opinions.”

  Even with all the outrage, Nike is still planning to run the campaign.

 

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Zack Allen, Staff Writer

Zack Allen is a Staff Writer for Smoke Signals and a junior at West High. On top of that, he is a member of Play Production and the Vice President of Film...

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